Considered by many to be the best all-around Pomade on the market. Formulated and small-batch handcrafted in the U.S., St James of London Pomade is medium-hold and water-based which makes washing it out a breeze. The formula is perfect to use on either dry or wet hair, the former which creates a stronger hold and the latter a more lighter hold. Regardless of hair style, St James of London Pomade is highly versatile and can be re-styled throughout the day leaving a matte look all day long. One of the best aspects of this Pomade is the fragrance – clean and crisp with a slight hint of Lavender all of which dissipates every so slowly throughout the course of the day. If you want to look great, you’ll love the ease and performance of St James of London Pomade.